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TOWARDS A RATIONAL ASTHETIC
a renowned British graphic designer
He is exploring morality
In the course of his long life - he lived to be over ninety - Loewy saw the United States grow to be a world power and the triumphal progress of industrial mass production
STA Design Journal: Postwar American Design and its Cultural Ramifications All TOWARDS A RATIONAL ASTHETICEditor: Robert Jensen Publisher: Society of Typographic Arts (STA) Publication: 1989, First Edition Binding: Softcover, perfect bound Pages: 64 Size: 230 x 305 Text: EnglishAs a national organization of design professionals, the Society of Typographic Arts (STA) is an educational, technical, and social resource to the design community. The purpose of STA is to encourage design excellence and qualities of professional practice that serve the needs of
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