Paul Rand: Thoughts on Design Visual Identity cultural and ethical responsibility are

cultural and ethical responsibility are enacted

An Anthology of Graphis Covers

David November

but may have the tiniest of imperfections

Paul Rand: Thoughts on Design Visual Identity cultural and ethical responsibility areEditor: Paul Rand Publisher: Wittenborn and Company Publication: 1951, Second Edition Binding: Hardcover, section sewn Pages: 160 Size: 218 x 270 Text: English (Preface) 'This book attempts to arrange in some logical order certain principles governing contemporary advertising design. The pictorial examples used to illustrate these principles are taken from work in which I was directly engaged. This choice was made deliberately, and with no intention