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Portfolio assessment: Identifying where volume pressure is structural and where premium repositioning is viable Consumer and market research: Combining proprietary survey data, transaction data and industry expertise to map shifting demand Growth strategy: Build a view of categories, formats and consumer segments offering the most definitive path to growth Business forecast support: Developing investment and growth plans aligned to the evolution of consumers and core categories Those that move now, through honest portfolio reviews, nutrition-aligned innovation, and communications that speak to the health-conscious consumer, will be far better positioned for a market that has already begun to change around them
Presented for research literature review only Masson W et al
Selling it with therapeutic claims (muscle growth, fat loss, recovery enhancement) violates drug approval requirements
Tirzepatide users achieved 2022 % average weight loss in similar timeframes
