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Its crucial for marketers and retailers to develop a deep understanding of the emerging preferences of these shoppers that goes well-beyond low-calorie solutions, said Jeff Perry, VP, CPG Omni-Channel Solutions at Catalina, which has developed a GLP-1 Friendly shopper persona to provide purchase-based insights into this growing audience
Their work began with modifying GLP-1 with fatty acids of more than 12 carbon atoms to extend its action
Multiple tissues showed lower lipogenic enzyme expression, suggesting lipid production might also be impaired
JAMA 2018
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