Shaping our inner world. Corporate brands and culture. M.M. Mok He experienced his creative heyday

He experienced his creative heyday in collaboration with director John Cassavetes

Audit and Leadership Series

The emphasis is on interaction

Een verdiepend hoofdstuk (hoofdstuk 14) is toegevoegd

Shaping our inner world. Corporate brands and culture. M.M. Mok He experienced his creative heydayShaping our inner world. Corporate brands and culture. provides a clear introduction to corporate culture and brand strategy. This hardcover study book focuses on shaping our internal organization and the role of corporate branding in business management. The book is suitable as a reference work and offers an accessible, structured approach to the subject. Readers gain concrete insights into the process of shaping our inner world within organizations.