International Business Strategy: Rethinking the Foundations of Global Corporate Success ISBN 9789463640787 Auteur: Gordon van der Avoort

Auteur: Gordon van der Avoort | Linda Endstra

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International Business Strategy: Rethinking the Foundations of Global Corporate Success ISBN 9789463640787 Auteur: Gordon van der AvoortInternational Business Strategy: Rethinking the Foundations of Global Corporate Success Alain Verbeke and I. H. Ian Lee is an English language textbook on international business and business strategy. This third edition book is aimed at students in higher education and professionals in the field. This revised edition offers an integrated perspective on the strategy and operations of large multinational enterprises (MNEs). Verbeke and Lee introduce an