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ISBN: 9789088506246
This teaching material is suitable for use in higher education
This timeless story has made people laugh around the world for over a hundred years and continues to do so
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Marketing Research Introductory Psychology ISBN: 9789088506246Marketing Research van V. Kumar, Robert P. Leone, and David A. Aaker is an English language textbook on marketing research. It targets students in higher education and extensively covers the role and value of marketing research within organizations. This book provides a clear introduction to marketing research, with special attention to its methodologies and processes. The model follows a macro micro macro approach: it first outlines the broader
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